Digital Transformation – Women in Digital Switzerland is organising a conference on Digital Transformation in Lausanne on Monday 22 June from 7:00 PM to 9:00 PM featuring Aurore Gailing, Digital Marketing and E-Commerce Manager at Nespresso Switzerland.
The event will be held at the Worknshare space, rue du liseron 7, in Lausanne and promises to provide participants with an opportunity to learn more about a key topic for all marketers. As Altimeter defines it, the Digital Transformation is the “realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle” Brian Solis adds that companies need to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy”.
About the speaker:
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