Really virtual Vs. Virtually real

edwindesouza

As a marketing and advertising strategist and communication developer, whenever I get the opportunity to associate with an online business, my mantra remains: “The more you go virtual (online), the more you need to get real”.

Businesses and advertising agencies should work to find or create real differentiation and real benefits for our target customers.

Only then can a virtual business become a real business in the long run.

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